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Cheetos Cheesy Verse 2024 Immersive Experience

PepsiCo Design and Innovation Immersive Experience Interior

Cheetos Cheesy Verse 2024

Cheetos Cheesy Verse 2024 is an immersive exhibition experience created in Mexico City. The third edition of the project opened in July 2024 and was presented by the brand character Chester Cheetah. The design invites visitors to explore ten separate experiences, each linked to a different Cheetos snack, including Torciditos, Bolitas, Colmillos, Flamin Hot, Poffs and Popcorn. Every space has its own theme and character. Entertainment, fashion and food are the three central themes of the whole design.

Cheetos Cheesy Verse 2024 Immersive Experience by PepsiCo Design and Innovation was recognized as an outstanding representation of architectural design by the A' Design Award. Cheetos Cheesy Verse 2024 Immersive Experience won the Iron A' Design Award in Interior Space and Exhibition Design in 2025. The A' Interior Space, Retail and Exhibition Design Award is a highly prestigious international design competition which honors exceptional design of residential interiors, restaurants, hotels, offices, galleries, retail stores, showrooms, exhibition spaces and more.

Learn more about Cheetos Cheesy Verse 2024 Immersive Experience

 
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Design Trend of the Day

Design Trend of the DaySpecial CoverageWednesday, 11 November 2026

Emerging Styles and Creative Directions.

Design trends shape the way we live, work and experience the World. Everyday, we explore an original design trend, featuring emerging styles, changing aesthetics and new creative directions in architecture, fashion, graphics, products and more. Discover innovative approaches recognized by award-winning designers worldwide. Visit us everyday to stay ahead and get inspired by what is next in design.

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